TikTok is introducing a updated setting that permits them to lessen the volume of AI-made content appearing in their feeds. This initiative comes as the platform announced that it presently contains in excess of 1 billion content made with AI.
Pilot Phase and Launch
This change is in a pilot phase over the following weeks before a global launch. This development coincides with a surge in AI-generated material, spurred by emerging video-generation tools.
The Broader AI Trend
Studies have shown that nearly one in 10 of the fastest-growing content creators on a popular video site exclusively feature clips produced artificially. A large amount of this material is classified as “AI slop”, a phrase for poor-quality, bulk-generated content that is typically nonsensical or surreal.
“We know from our community that a lot of users appreciate content created using AI tools, from computer-generated images to informative clips, and we aim to offer the community the ability to adjust the amount of that, according to their own preferences,” stated a spokesperson.
AI on the Platform
TikTok disclosed that there are now over a billion videos on its app labeled as AI-generated. In total, over 100 m videos are submitted to the service every day, making AI-generated material a minor part of its total content library.
Customizing Your Feed
Members will be in a position to decrease or raise the amount of artificial media they see by opening the “manage topic” setting in the platform and selecting the AI content topic. Other topics that are already be adjusted under the tool encompass news, style, cosmetics, and movement.
Content Labeling and Policies
The platform’s policies mandate creators to identify lifelike artificially created content, and it prohibits dangerous deepfakes of celebrities or crisis events. Any realistic AI-generated clip that is not labeled can be deleted under its community policies.
Additionally, the app will now apply an artificially created tag to content made using its proprietary AI systems, or identified by an cross-platform project for spotting content made by AI. This step is designed to help prevent users from attempting to evade the labeling process.
Responsible AI Funding
The company is additionally introducing a $2m AI literacy fund for specialists and organizations to create educational content about ethical AI use. This project will assist non-profit groups focused on educating programming and robotics.
Content Safety Approach
The video-sharing app has justified its content review process, following controversy over intentions to cut jobs for a large number of review team members in the United Kingdom. TikTok is expected to reduce hundreds of positions in its content moderation team in its British office, with trade unions and internet security professionals raising concerns that people are being substituted by AI moderation.
A trust and safety lead stated that human moderation would still have a role, but AI can safeguard staff by eliminating the most graphic content prior to it gets reviewed by staff. The company reported a 76% decrease in shocking and graphic content handled by human moderators over the past year due to intervention by its automated systems.
We believe it is crucial to combine staff and AI to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we also think it’s extremely critical to limit contact with unsafe media as rapidly, which is the area in which a extensive automated help is proving valuable work at speed.”
